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Max Loudness Volume Control

Our Love-Hate Relationship with Loud Music

Posted on 14/05/2012 by Andy

The recent earplug campaign has once again reminded us all about the dangers of prolonged exposure to loud music (and loud noise for that matter). Loud music is everywhere; it can be found in bars and nightclubs, at sporting events, cinemas, theatres, music concerts and in cars and the headphones of many living out their day-to-day lives. It is apparent that loud music is a common worldwide occurrence that holds no relation to any particular demography or culture, despite the many risks associated with it (Blesser, Dr. Barry) - so why do we seem to like loud music so much?

The Advantages of Loud Music

It comes as no surprise when I say that music can make us feel good (Ensha, Azadeh). It can help us to perform both physically and mentally and also provide therapy for a wide range of physical and mental illnesses (eMed Expert). In recent years, it has become increasingly evident that loud music, specifically music above 90dB, can also contribute to the release of those ‘feel good’ hormones - some of which were discussed in last week’s post ‘Chemistry and Creativity’. There is supposedly a part of the inner ear called the Sacculus that responds to the beat in music and music’s low-frequency vibrations (Ensha, Azadeh)(Todd, Dr. Neil).

Academic Dr. Barry Blesser claims that loud music is a stimulant that can be compared to likes of caffeine, sugar and even rigorous exercise. Blesser additionally claims that loud music is ‘simply a stronger stimulant than soft music’. If this is the case, theoretically loud music may well be able to magnify many of the positive effects that music can have on our well-being. However, as with all matters concerning the human mind and body, it is never quite that simple.

What we do know is that loud and fast music has been shown to benefit physical exercise for one example. From personal experiences, many of us will also willingly accept the notion that loud music can also make us ‘functionally deaf’ to our surroundings and essentially transport us to another world; a world where music is most influential on our mind and body (Blesser, Dr. Barry). In these instances, loud music more or less acts as an extreme form of escapism; the benefits of which are obvious.

Audio VU MeterThe Loudness War

The advantages of loud music appear to be more recognised than we thought. Due to this, it is no surprise that music records and concerts have got louder and louder over the years. Record labels, advertisers and many others for a while now have taken advantage of the fact that loud music and loud sounds do an amazing job at grabbing our attention and this is supposedly one of the main reasons behind the start of the so-called loudness war (Leung, Grant).

Although loud records can appear to benefit us by initially appearing to sound better, the fact of the matter is that making louder records has always been a trade-off with sound quality (Bob Katz)(Music Radar). The loudness war has created an ultimately pointless trend that sees music professionals prioritise volume and what is essentially digital clipping and distortion over audio clarity and dynamic range. At a glance, this use of loud music seems hardly beneficial to us at all.

We are now overloaded with excessively loud records to the point where it is more or less impossible to make records any louder. Ironically, we now find ourselves in a ridiculous situation where even the loudest of records fail to grab a listener’s attention and have the impact that they once did. It appears that our ears are finally growing tired of this approach to music production and this now means that all we are essentially left with is a rather large bunch of poor-sounding records and ear fatigue at best.

For those of you who are looking for new and better ways to make your music stand out from the crowd, I urge you to check out our other post ‘5 attention grabbing audio tricks’ by Chris if you have not done so already.

More Disadvantages of Loud Music

The loudness war aside, music is famously only pleasurable and beneficial when we want it to be. As discussed above, loud music’s ability to dominate our ‘aural space’ is a quality that many of us clearly do appreciate at the best of times, but it is also the reason why loud music can often be an intolerable distraction and nuisance (Blesser, Dr. Barry). Whilst music can improve our health and make us more relaxed, it can also just as easily damage our health and make us more stressed. Therefore, it is vital to know when exactly loud music is most useful. Knowing this can not only improve our well-being but it can also make us better as music professionals (Music Radar).

Individual standing between two uncomfortably loud speakers.

Hearing damage is perhaps one of the most significant disadvantages of loud music. If we cannot hear music, then we cannot benefit from music. It is also important not to forget the social and psychological repercussions of hearing loss as well. There is seemingly a fine line between the benefits of loud music and the damage it can cause (Blesser, Dr. Barry). Music’s remarkable impact on our lives undoubtedly relies on surpassing that 90Db threshold at least every once in a while. However, like Chris Martin, Gary Numan and Plan B are all saying, looking after your ears is vital and it should be a no-brainer, it is simply a matter of awareness (BBC).

Whilst we sometimes may crank up the volume a little too high (and a little unnecessarily), the key to making the most of loud music’s many potential benefits has been obvious from the beginning; by doing so in moderation. This can be applied to live music, records (including the motives behind the loudness war), as well as pretty much everything else of course.

References:

  • Blesser, Dr. Barry: ‘The Seductive (Yet Destructive) Appeal of Loud Music’. http://www.blesser.net/downloads/eContact%20Loud%20Music.pdf.
  • Ensha, Azadeh: ‘Boost your Brain’s Health with Loud Music’. http://lifehacker.com/5350990/boost-your-brains-health-with-loud-music.
  • Todd, Dr. Neil: ‘Evidence for a Behavioral Significance of Saccular Acoustic Sensitivity in Humans’ - Journal of the Acoustical Society of America.
  • eMed Expert: ‘How Music Affects Us and Promotes Health’. http://www.emedexpert.com/tips/music.shtml.
  • Music Radar: ‘Why do we like our music Loud?’ .http://www.musicradar.com/tuition/tech/why-do-we-like-our-music-loud-212790.
  • Leung, Grant: ‘The Loudness War Explained’. http://vimeo.com/34196540.
  • Evans-Roberts, Chris: ‘5 Attention grabbing tricks’. http://www.ithacaaudio.com/2011/07/04/attention-audio/.
  • BBC: ‘Plan B and Chris Martin back earplug campaign’. http://www.bbc.co.uk/news/entertainment-arts-17952110.

Images:

  • Feans, Noel: ‘Max Loudness – Marantz Amp’. http://www.flickr.com/photos/endogamia/3238582712/.
  • Populagram: ‘Music: On, World: Off’. http://populagram.appspot.com/user/pinksparkleybows.
  • Kaji, Masaaki: ‘Simple VU Meter’.http://masaakikaji.deviantart.com/art/simple-VU-meter-255114621.
  • Wikipedia: ‘The Loudness War – Michael Jackson’s Black or White’. http://en.wikipedia.org/wiki/Loudness_war.
  • Whim: ‘Loud Music’. http://www.ruwhim.com/?tag=loud.

 

Bulb Inside A Head

Chemistry and Creativity

Posted on 04/05/2012 by Andy

Writer’s block is a well-documented problem that has troubled creative professionals throughout history and music professionals are no exception (Clark, Irene). There are countless exercises and techniques which aim to help overcome this issue but even after these resources are exhausted, we still sometimes find that inspiration is short-lived, if present at all.

Unfortunately, it is highly likely that writer’s block is an issue we will never be able to fully understand or control. The main reason why is simple; because we are human. Our brain chemistry is without doubt an unpredictable force and influence on our mood and, therefore, how creative we feel. The brain and its chemical make-up is a profoundly complex matter and it is important to note that no-one fully understands the human mind and exactly how our brain chemistry works. However, this does not have to stop us from taking advantage of what the current and latest evidence suggests. A slightly more detailed understanding of our brain chemistry can actually help to stimulate creativity more than we might think.

It is widely believed that certain notable brain chemicals are essential in order to stimulate creativity. Therefore the key to feeling inspired is partly down to obtaining the right balance of these chemicals…

Norepinephrine Molecule Structure

Noradrenaline

Noradrenaline is a chemical that can be seen to have influenced the way we function since the very beginning of our existence. It is one of the so-called ‘fight or flight’ hormones that are known to be triggered by stress and anxiety (The Hormone Foundation). In more primitive times, these chemicals prepared us to either fight or run away and escape from a threat or attack.

In the modern world, stress can severely prevent us from being creative. One way to combat stress is by simply re-labeling ‘stress’ and calling it ‘drive’. You might have noticed that when you feel driven and inspired, your physical responses (e.g. heart beat, breathing and that energised feeling) are identical to the physical responses you feel when you are stressed.

This mental exercise is a way to try and channel these feelings in a more positive way. By mentally preparing to ‘fight’ instead of ‘running away’, we can utilise feelings of stress much more productively as a way of actually motivating ourselves and increasing our inspiration.

Dopamine Molecule Structure

Dopamine

Dopamine plays an extremely important role in the creative process. It is the chemical that allows our brain to wonder and think-up new ideas (Flaherty, A.W).

Our lifestyle and many relating factors affect the amount of dopamine that enters the brain. We are all aware of the benefits of leading a healthy and proactive lifestyle but its benefits regarding the creative process are often overlooked. It is known that dopamine gets trapped in tense muscles. Regular (and even gentle) exercise can help release this dopamine back in our body and brain. We also know that maintaining a relaxed state can often be the best way to stimulate creativity and this observation allows us to understand why being relaxed helps; the more relaxed we are, the less tense our muscles are. For this reason, it is important not to forget to indulge yourself from time to time with a warm bath, Jacuzzi, sauna, massage or whatever takes your fancy, as long as it relaxes those muscles.

Dopamine is released whenever any reward or pleasure is anticipated (Musetude). Therefore, giving in to your desires once in a while can also be a great way to stimulate creativity. Novelty and new surroundings are two ways of doing this. This can include purchasing that new item of clothing or that new gadget that has been on your wish list for a while!

Phenethylamine (PEA)

PEA is supposedly a chemical that coordinates all of the above brain chemistry. It is released when we are relaxing, having fun and feeling good about ourselves and also our abilities for example. First and foremost, this is why it is important to take regular breaks when attempting to be creative. Most importantly, a positive state-of-mind (including positive self-reinforcement) really works wonders when attempting to be creative. If we believe in ourselves, believe in our abilities (such as our ability to be creative) and, even go as far as to literally say it back to ourselves, inspiration often can come as if from nowhere.

You may also be interested to know that PEA is found in dark chocolate. So maybe next time your feeling uninspired, it may well be worth a quick trip to the kitchen to grab your favourite chocolate snack from the cupboard.

Serotonin Molecule StructureSerotonin

A last important chemical that is worth a quick mention is Serotonin. This chemical evidently plays a vital role in controlling our mood. It is popularly thought to be a contributor to our feelings of well-being and happiness (Young SN). Unlike the three chemicals above, this will get reduced in your brain by the release of PEA. This can have a negative effect by causing a low mood, particularly after a highly creative episode. This, in turn, can once again leave us feeling uninspired and stressed out if our creative process is not properly managed.

It is also evident that this chemical is one that can make us obsessive and compulsive. This often brings out the perfectionist in us and this can sometimes be a bad thing, especially when working to tight deadlines.

References:

  • Clark, Irene. “Invention.” Concepts in Composition: Theory and Practice in the Teaching of Writing. 2nd ed. New York: Routledge, 2012. Print.
  • The Hormone Foundation. “The Endocrine System & Types of Hormones.”.
  • Flaherty, A.W, (2005). “Frontotemporal and dopaminergic control of idea generation and creative drive”. Journal of Comparative Neurology 493 (1): 147–153.
  • Musetude: http://www.musetude.com/neurotransmitters.html.
  • Young SN (2007). “How to increase serotonin in the human brain without drugs”. Rev. Psychiatr. Neurosci. 32 (6): 394–99.
  • Wikipedia ‘Serotonin’ Article: http://en.wikipedia.org/wiki/Serotonin.
  • All images sourced from Wikipedia; http://www.wikipedia.org.
Vimeo Awards/Festival Logo/Artwork

Vimeo Awards 2012 Nomination

Posted on 17/04/2012 by Chris

We are excited to reveal that we have been nominated for the 2012 Vimeo Awards.

Our video ‘Don’t hold back, just push things forward’ has been nominated in the Remix category, judged by Beardyman, Kasumi and David Dewaele (2ManyDJs & Soulwax). You can help us out by voting for our video on Vimeo here:

https://vimeo.com/awards/vote/remix

Chris from Ithaca Audio will be attending the Awards and Festival taking place June 7-9 in New York. We would love to hear who else is going and also get your comments on the video.

….and don’t forget to vote.

Red Bull - Enjoy your ride

Red Bull - Enjoy your ride

Posted on 26/03/2012 by Chris

We were recently asked by Berlin production company Moist Creation to create all the audio for their new animation for Red Bull. This included sound design for each of the different scenes in the video and music to tie the whole piece together.


Here is the video with just the sound design elements:

Walking in your mind

Walking in your mind (Live mashup)

Posted on 14/12/2011 by Chris

Following up from our Don’t hold back, just push things forward and Rolling in the beats mashups we have just published our new mix ‘Walking in your mind’

The mix has a very slight Christmas theme with the inclusion of Howard Blake’s ‘Walking in the air’

You can get a free mp3 of the track on our Facebook page here.

Tracks used: Tracks used:

Tracks used:
Hans Zimmer - Time
Howard Blake/Aled Jones - Walking in the air
Tomoyasu Hotei - Battle without honor or humanity
Snoop Dogg featuring Pharrell Williams - Drop it like it’s hot
Jimi Hendrix - Voodoo Child
Massive Attack - Teardrop
Beastie Boys/Jeremy Steig - Sure shot/Howlin’ for Judy
Jay-z - 99 Problems
Rage against the machine - Killing in the name
Phil Collins - In the air tonight
Max Sedgley - Happy
Led Zepplin - Whole lotta love

Free Library Music Project: Iron Lungs

Posted on 28/10/2011 by Chris

The second week of our Free Library Music Project. This week we have created a downtempo dubstep track inspired by the likes of James Blake. Featuring Piano, Violin and glitched vocals the track was composed and produced in under 4hrs.

As with all tracks in the project it is free to download and use in your own productions under a creative commons license.

Iron Lungs by Ithaca Audio

Free Library Music Project: Run midnight run

Posted on 21/10/2011 by Chris

As the Friday Soundscape project moves further and further away from the limitations of the soundscape genre we have decided to rename it. So todays post marks the start of the Free Library Music project. As before, each week we will compose, produce and upload a track in under 4hrs. This track can be downloaded for free and also used in any media productions under a creative commons license.

This week we turn our hand to a bit of electro with an orchestral edge to it:

Run Midnight Run by Ithaca Audio

Breaking bones

Posted on 17/10/2011 by Chris

This is number 21 in our Friday Soundscape series. This wee we composed the soundscape using a mix of reversed piano, a string quartet, fender rhodes and dubstep inspired beats.

As always the track is free to download and use in your own productions under a creative commons license.

Breaking bones by Ithaca Audio

World of Sounds

World of Sounds

Posted on 12/10/2011 by Chris

We were recently asked by Directors/Animators Jeff Han and Paul Sangwoo Kim to create the audio for their new short film World of Sounds.

The film is centred around the idea of a ‘world of sound’ being created when a musician plays an instrument. The character in the film plays the keyboard and around him an entire world evolves into being, containing the different elements of the sound, for instance the large floating ships represent the bass element of the keyboard sound.

The film allowed us to be very creative with the sound design and we were able to layer the audio to give the feeling of an industrial space where all these sounds are being created.

If you are interested in obtaining a copy of the film for presenting then please email [email protected] and we would be happy to provide a copy.

Credits:

Directors/Designers/Animators
Jeff Han
Gyum Kevin Heo
Paul Sangwoo Kim
Jeewon Kim

VFX Advisor
Ming Tai

Cinematographer
Charles Rose

Product Manager
Paul Saskas

Actors
Colton Scott
Ronnie Alveras

Makeup Artist
Jessica Yu

Sound Design
Ithaca Audio Ltd

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