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Webby-Awards-Featured1

Webby Awards 2013 Nomination

Posted on 10/04/2013 by Andy

We are proud to announce that our interactive website Film-v-Music.com has been nominated for a 2013 Webby Award in the Remixes & Mashups category. Help us win by voting for us here.

17nominee_site_bug_vote_lrg

The idea behind Film-v-Music.com is to highlight the dramatic effect that audio plays in setting the mood in a film scene. By randomly attaching different music to famous film scenes, you can see that the entire feel of the scene changes instantly. This can sometimes turn serious subject matter into comedy, other times it can turn calm dialog into epic drama. A couple of the thousands of possible combinations on the site include:

  • ‘Taxi Driver’ v ‘Soul Bossa Nova’
  • ‘Silence of the Lambs’ v ‘Rage Against the Machine

Take a look for yourself or watch our video demonstration below…

Game Theory DOF (Blur Contrast)

Game Theory

Posted on 27/03/2013 by Andy

Game Theory is our latest audio visual mashup performed live on re-wired video game controllers.

2013 marks 35 years of video game music (Space Invaders, released in 1978, was the first game to feature a continuous soundtrack). So we took the opportunity to take a look back at some of our favourite examples of video game music and build a 19 track mashup, combining them with some other tracks we love.

The tracks used vary from some of the original 8-bit tracks from the Atari, GameBoy, through to 1990s N64 and PS1 classics, right up to modern day symphonic epics that accompany some of todays blockbuster games…

Grab a free mp3 download of the track via our facebook page.

Tracks used:

  • Tetris Music A (Game Boy)
  • Abba - Mamma Mia
  • Doctor Who Theme
  • Super Mario Bros
  • Street Fighter II Turbo
  • Arkanoid
  • Goldeneye - Chemical Warfare
  • SBTRKT - Wildfire
  • Lana Del Rey - Video Games
  • Michael Jackson - Beat it
  • Grand Theft Auto IV Theme
  • Final Fantasty VIII Theme
  • Time Crisis
  • David Bowie - Let’s Dance
  • Call of Duty Modern Warfare 3 - Main Theme
  • Sonic
  • Basement Jaxx - Where’s your head at
  • Run DMC - It’s Tricky
  • Super Mario Bros - Game Over (..and a bit of GLaDOS)

The set-up

We needed to convert the controllers so that they could send midi data to Ableton Live. This was a two step process involving converting the controllers to HID compliant USB devices (you purchase simple kits online to rewire the controllers or alternatively, USB adapters to plug the controllers into into). Once the Contollers were outputting a HID signal through USB to the laptop all that was left was to convert this to midi.

We created a Max/MSP patch, which converted the HID data into MIDI note on/off signals

HID to MIDI MAX/MSP Patch

HID to MIDI MAX/MSP Patch

You can download the Max/MSP patch here. You will need the free Max/MSP runtime application available here.

Instructions

This patch can control 1x N64 controller and 4x NES controllers (or possibly other game pads) converted to HID compliant USB devices. The first dropdown box is for the N64 the others for the NES controllers.

  1. Select any N64 controllers from the first dropdown box from the left
  2. Select any NES controllers from the other dropdown boxes
  3. Noteout 1 sends the N64 buttons out as MIDI, Noteout 2,3,4,5 send the NES buttons out as MIDI. ctlout 1 sends the N64 joystick out as controller data for controlling variable parameters such as volume, filter cuttoff etc. If you are using a Mac then setup an IAC bus if you are on PC then setup midi yoke (these will enable you to send MIDI data from MAX/MSP to another application.
  4. Click on noteout 1,2,3,4,5 and ctlout and select either your IAC Bus (mac) or your midi yoke output (PC).
  5. If using Ableton live, in Live->Preferences toggle ‘Remote’ input on for IAC Driver (mac) or Midi Yoke input (PC).
  6. Click the small MIDI button in the top right hand corner of Ableton and when highlighting clips or parameters, press any of the controller buttons to assign the controller.
Vimeo Awards/Festival Logo/Artwork

The 2012 Vimeo Award Winners

Posted on 18/06/2012 by Andy

Ithaca Audio was fortunate enough to experience the Vimeo Awards first-hand this year after being shortlisted in the remix category for our video ‘Don’t hold back, push things forward’.

Held in New York, this celebration of exceptional filmmakers from across the globe was hosted by Beardyman and Reggie Watts whilst the show took full advantage of the latest projection-mapping techniques and other cutting-edge technologies to ensure it was an experience not to forget.

Over 14,500 entries were received from 147 countries this time round and whilst there was an impressive display of talent and creativity present throughout the show, unfortunately the $5000 (approx. £3200) prizes could only be awarded to the winners of 13 categories with the exception of a whopping $25,000 (approx. £16,000) Grand Jury Prize for one lucky finalist.

The winners were chosen by an eclectic range of noteworthy judges such as actor and director James Franco, Shelley Page of DreamWorks Animation, director Edgar Wright, Radiohead’s Colin Greenwood and the Museum of Modern Art’s Barbara London, to name a few.

So without further ado, the 2012 Vimeo Award winners were as follows…

Lyrical

Symmetry by Everynone.

This film was one that truly stood out from the crowd this year. For this reason, it was awarded the Grand Jury Prize and features at the top of our list.

The remaining winners are listed in alphabetical order…

Action Sports

Dark Side of the Lens by Astray Films.

Advertising

K-Swiss - Kenny Powers MFCEO by Caviar.

Animation

Umbra (HD - 2010) by Malcolm Sutherland.

Captured

Sweatshoppe Video Painting Europe by Sweatshoppe.

Documentary

Amar (All Great Achievements Require Time) by Pilgrim Films.

Experimental

Prie Dieu by Cokau.

Fashion

Mulberry ‘Skirt’ by Academy Plus (A+).

Motion Graphics

A History of the Title Sequence by Jurjen Versteeg.

Music Video

Manchester Orchestra - “Simple Math” by Daniels.

Narrative

Blinky™ by Ruairi Robinson.

Series

Often Awesome The Series by All Aces Media.

Remix

Rear Window Timelapse by Jeff Desom.

Although the Grand Jury Prize went to US-based Everynone, it is comforting to know that our fellow UK entrants also made a significant impact at this year’s Vimeo Awards, claiming a total of 3 awards.

We are already looking forward to next years show…

Max Loudness Volume Control

Our Love-Hate Relationship with Loud Music

Posted on 14/05/2012 by Andy

The recent earplug campaign has once again reminded us all about the dangers of prolonged exposure to loud music (and loud noise for that matter). Loud music is everywhere; it can be found in bars and nightclubs, at sporting events, cinemas, theatres, music concerts and in cars and the headphones of many living out their day-to-day lives. It is apparent that loud music is a common worldwide occurrence that holds no relation to any particular demography or culture, despite the many risks associated with it (Blesser, Dr. Barry) - so why do we seem to like loud music so much?

The Advantages of Loud Music

It comes as no surprise when I say that music can make us feel good (Ensha, Azadeh). It can help us to perform both physically and mentally and also provide therapy for a wide range of physical and mental illnesses (eMed Expert). In recent years, it has become increasingly evident that loud music, specifically music above 90dB, can also contribute to the release of those ‘feel good’ hormones - some of which were discussed in last week’s post ‘Chemistry and Creativity’. There is supposedly a part of the inner ear called the Sacculus that responds to the beat in music and music’s low-frequency vibrations (Ensha, Azadeh)(Todd, Dr. Neil).

Academic Dr. Barry Blesser claims that loud music is a stimulant that can be compared to likes of caffeine, sugar and even rigorous exercise. Blesser additionally claims that loud music is ‘simply a stronger stimulant than soft music’. If this is the case, theoretically loud music may well be able to magnify many of the positive effects that music can have on our well-being. However, as with all matters concerning the human mind and body, it is never quite that simple.

What we do know is that loud and fast music has been shown to benefit physical exercise for one example. From personal experiences, many of us will also willingly accept the notion that loud music can also make us ‘functionally deaf’ to our surroundings and essentially transport us to another world; a world where music is most influential on our mind and body (Blesser, Dr. Barry). In these instances, loud music more or less acts as an extreme form of escapism; the benefits of which are obvious.

Audio VU MeterThe Loudness War

The advantages of loud music appear to be more recognised than we thought. Due to this, it is no surprise that music records and concerts have got louder and louder over the years. Record labels, advertisers and many others for a while now have taken advantage of the fact that loud music and loud sounds do an amazing job at grabbing our attention and this is supposedly one of the main reasons behind the start of the so-called loudness war (Leung, Grant).

Although loud records can appear to benefit us by initially appearing to sound better, the fact of the matter is that making louder records has always been a trade-off with sound quality (Bob Katz)(Music Radar). The loudness war has created an ultimately pointless trend that sees music professionals prioritise volume and what is essentially digital clipping and distortion over audio clarity and dynamic range. At a glance, this use of loud music seems hardly beneficial to us at all.

We are now overloaded with excessively loud records to the point where it is more or less impossible to make records any louder. Ironically, we now find ourselves in a ridiculous situation where even the loudest of records fail to grab a listener’s attention and have the impact that they once did. It appears that our ears are finally growing tired of this approach to music production and this now means that all we are essentially left with is a rather large bunch of poor-sounding records and ear fatigue at best.

For those of you who are looking for new and better ways to make your music stand out from the crowd, I urge you to check out our other post ‘5 attention grabbing audio tricks’ by Chris if you have not done so already.

More Disadvantages of Loud Music

The loudness war aside, music is famously only pleasurable and beneficial when we want it to be. As discussed above, loud music’s ability to dominate our ‘aural space’ is a quality that many of us clearly do appreciate at the best of times, but it is also the reason why loud music can often be an intolerable distraction and nuisance (Blesser, Dr. Barry). Whilst music can improve our health and make us more relaxed, it can also just as easily damage our health and make us more stressed. Therefore, it is vital to know when exactly loud music is most useful. Knowing this can not only improve our well-being but it can also make us better as music professionals (Music Radar).

Individual standing between two uncomfortably loud speakers.

Hearing damage is perhaps one of the most significant disadvantages of loud music. If we cannot hear music, then we cannot benefit from music. It is also important not to forget the social and psychological repercussions of hearing loss as well. There is seemingly a fine line between the benefits of loud music and the damage it can cause (Blesser, Dr. Barry). Music’s remarkable impact on our lives undoubtedly relies on surpassing that 90Db threshold at least every once in a while. However, like Chris Martin, Gary Numan and Plan B are all saying, looking after your ears is vital and it should be a no-brainer, it is simply a matter of awareness (BBC).

Whilst we sometimes may crank up the volume a little too high (and a little unnecessarily), the key to making the most of loud music’s many potential benefits has been obvious from the beginning; by doing so in moderation. This can be applied to live music, records (including the motives behind the loudness war), as well as pretty much everything else of course.

References:

  • Blesser, Dr. Barry: ‘The Seductive (Yet Destructive) Appeal of Loud Music’. http://www.blesser.net/downloads/eContact%20Loud%20Music.pdf.
  • Ensha, Azadeh: ‘Boost your Brain’s Health with Loud Music’. http://lifehacker.com/5350990/boost-your-brains-health-with-loud-music.
  • Todd, Dr. Neil: ‘Evidence for a Behavioral Significance of Saccular Acoustic Sensitivity in Humans’ - Journal of the Acoustical Society of America.
  • eMed Expert: ‘How Music Affects Us and Promotes Health’. http://www.emedexpert.com/tips/music.shtml.
  • Music Radar: ‘Why do we like our music Loud?’ .http://www.musicradar.com/tuition/tech/why-do-we-like-our-music-loud-212790.
  • Leung, Grant: ‘The Loudness War Explained’. http://vimeo.com/34196540.
  • Evans-Roberts, Chris: ‘5 Attention grabbing tricks’. http://www.ithacaaudio.com/2011/07/04/attention-audio/.
  • BBC: ‘Plan B and Chris Martin back earplug campaign’. http://www.bbc.co.uk/news/entertainment-arts-17952110.

Images:

  • Feans, Noel: ‘Max Loudness – Marantz Amp’. http://www.flickr.com/photos/endogamia/3238582712/.
  • Populagram: ‘Music: On, World: Off’. http://populagram.appspot.com/user/pinksparkleybows.
  • Kaji, Masaaki: ‘Simple VU Meter’.http://masaakikaji.deviantart.com/art/simple-VU-meter-255114621.
  • Wikipedia: ‘The Loudness War – Michael Jackson’s Black or White’. http://en.wikipedia.org/wiki/Loudness_war.
  • Whim: ‘Loud Music’. http://www.ruwhim.com/?tag=loud.

 

Bulb Inside A Head

Chemistry and Creativity

Posted on 04/05/2012 by Andy

Writer’s block is a well-documented problem that has troubled creative professionals throughout history and music professionals are no exception (Clark, Irene). There are countless exercises and techniques which aim to help overcome this issue but even after these resources are exhausted, we still sometimes find that inspiration is short-lived, if present at all.

Unfortunately, it is highly likely that writer’s block is an issue we will never be able to fully understand or control. The main reason why is simple; because we are human. Our brain chemistry is without doubt an unpredictable force and influence on our mood and, therefore, how creative we feel. The brain and its chemical make-up is a profoundly complex matter and it is important to note that no-one fully understands the human mind and exactly how our brain chemistry works. However, this does not have to stop us from taking advantage of what the current and latest evidence suggests. A slightly more detailed understanding of our brain chemistry can actually help to stimulate creativity more than we might think.

It is widely believed that certain notable brain chemicals are essential in order to stimulate creativity. Therefore the key to feeling inspired is partly down to obtaining the right balance of these chemicals…

Norepinephrine Molecule Structure

Noradrenaline

Noradrenaline is a chemical that can be seen to have influenced the way we function since the very beginning of our existence. It is one of the so-called ‘fight or flight’ hormones that are known to be triggered by stress and anxiety (The Hormone Foundation). In more primitive times, these chemicals prepared us to either fight or run away and escape from a threat or attack.

In the modern world, stress can severely prevent us from being creative. One way to combat stress is by simply re-labeling ‘stress’ and calling it ‘drive’. You might have noticed that when you feel driven and inspired, your physical responses (e.g. heart beat, breathing and that energised feeling) are identical to the physical responses you feel when you are stressed.

This mental exercise is a way to try and channel these feelings in a more positive way. By mentally preparing to ‘fight’ instead of ‘running away’, we can utilise feelings of stress much more productively as a way of actually motivating ourselves and increasing our inspiration.

Dopamine Molecule Structure

Dopamine

Dopamine plays an extremely important role in the creative process. It is the chemical that allows our brain to wonder and think-up new ideas (Flaherty, A.W).

Our lifestyle and many relating factors affect the amount of dopamine that enters the brain. We are all aware of the benefits of leading a healthy and proactive lifestyle but its benefits regarding the creative process are often overlooked. It is known that dopamine gets trapped in tense muscles. Regular (and even gentle) exercise can help release this dopamine back in our body and brain. We also know that maintaining a relaxed state can often be the best way to stimulate creativity and this observation allows us to understand why being relaxed helps; the more relaxed we are, the less tense our muscles are. For this reason, it is important not to forget to indulge yourself from time to time with a warm bath, Jacuzzi, sauna, massage or whatever takes your fancy, as long as it relaxes those muscles.

Dopamine is released whenever any reward or pleasure is anticipated (Musetude). Therefore, giving in to your desires once in a while can also be a great way to stimulate creativity. Novelty and new surroundings are two ways of doing this. This can include purchasing that new item of clothing or that new gadget that has been on your wish list for a while!

Phenethylamine (PEA)

PEA is supposedly a chemical that coordinates all of the above brain chemistry. It is released when we are relaxing, having fun and feeling good about ourselves and also our abilities for example. First and foremost, this is why it is important to take regular breaks when attempting to be creative. Most importantly, a positive state-of-mind (including positive self-reinforcement) really works wonders when attempting to be creative. If we believe in ourselves, believe in our abilities (such as our ability to be creative) and, even go as far as to literally say it back to ourselves, inspiration often can come as if from nowhere.

You may also be interested to know that PEA is found in dark chocolate. So maybe next time your feeling uninspired, it may well be worth a quick trip to the kitchen to grab your favourite chocolate snack from the cupboard.

Serotonin Molecule StructureSerotonin

A last important chemical that is worth a quick mention is Serotonin. This chemical evidently plays a vital role in controlling our mood. It is popularly thought to be a contributor to our feelings of well-being and happiness (Young SN). Unlike the three chemicals above, this will get reduced in your brain by the release of PEA. This can have a negative effect by causing a low mood, particularly after a highly creative episode. This, in turn, can once again leave us feeling uninspired and stressed out if our creative process is not properly managed.

It is also evident that this chemical is one that can make us obsessive and compulsive. This often brings out the perfectionist in us and this can sometimes be a bad thing, especially when working to tight deadlines.

References:

  • Clark, Irene. “Invention.” Concepts in Composition: Theory and Practice in the Teaching of Writing. 2nd ed. New York: Routledge, 2012. Print.
  • The Hormone Foundation. “The Endocrine System & Types of Hormones.”.
  • Flaherty, A.W, (2005). “Frontotemporal and dopaminergic control of idea generation and creative drive”. Journal of Comparative Neurology 493 (1): 147–153.
  • Musetude: http://www.musetude.com/neurotransmitters.html.
  • Young SN (2007). “How to increase serotonin in the human brain without drugs”. Rev. Psychiatr. Neurosci. 32 (6): 394–99.
  • Wikipedia ‘Serotonin’ Article: http://en.wikipedia.org/wiki/Serotonin.
  • All images sourced from Wikipedia; http://www.wikipedia.org.
  • Music composition and sound design…


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