Blog: Honda Jazz – This unpredictable life: Interactive advert with audio recognition

An interactive advert with an accompanying audio recognition App for the iPhone is to start airing tonight on Channel 4 and ITV. The advert allows viewers who have downloaded the ‘Honda Jazz – This Unpredictable Life’ iPhone App to ‘catch’ the characters from the advert using audio recognition and motion detection.

See the App in action

It’s great to see agency Wieden+Kennedy continuing their run of quality adverts for Honda with another ad that makes excellent use of audio, in this instance for tracking the advert and enabling an interactive element.

It would be good to see this open a gateway to more interactive elements in advertising and sound is the perfect medium to use for these kinds of features.

The music to the ad was written by the French composer Bruno Coulais. Coulais is probably best know for his score to the film Coraline for which he one an Annie Award in 2009. The score he has produced for This Unpredicatble Life matches the visuals extremely well giving it a light, playful, fantasy feel. He has also recently been nominated for a Cesar award for Best Original Soundtrack for his score to Disney’s documentary Oceans.

You can find Bruno Coulais’ music on Spotify

Agency: Wieden+Kennedy
Creative Directors: Chris Groom & Sam Heath
Production company: Nexus Productions
Directors: Adam Foulkes & Alan Smith

Thanks to @harrison_katie from W+K for the info and well done to the team on the ad.