The second instalment in our weekly soundscape series. This week the soundscape focuses slightly more on evolving rhythmic elements. As with all the Friday Soundscapes, it is available to download and use for free under a creative commons license. Soundscape #2 by Ithaca Audio You can follow the Friday Soundcape series on Twitter with the hashtag #FridaySoundscapes more

Today is the launch of our new weekly soundscape series. Each Friday Ithaca Audio is offering a free download that can be used under a Creative Commons License. This first track is mostly created using granular synthesis techniques, which result in an evolving ambient piece. Soundscape #1 by Ithaca Audio Every Friday a new track will be ...more

Following up from Evian's Roller Babies spot a couple of years ago, agency BETC Euro RSCG have created this: The online version features a great sound track in the form of the DJ Mehdi and Uffie cover of Tom Tom Club's Wordy Rappinghood. The TV version apparently uses a remix of Rapper's Delight, slightly less original ...more

Ithaca Audio was recently asked by Tanglewood Productions to provide the audio for their client Fittleworth Medical Limited's new corporate video. The focus was on emphasising the clean feel of the visuals with a spacious composition and mix. more

Ithaca Audio was recently asked to compose and produce the music for a new spot for the Jenny Craig company. The aim was to reflect the friendly vibe of the advert in the music by producing a piece that was upbeat, organic, modern but not too intrusive. more

This new ad for VW has been doing the rounds today. Created by Deutsch LA and making great use of John Williams' iconic Imperial March from Star Wars. A great idea from the creative team involved and John Williams' music always creates a great impact on screen. Director/Copywriter: Eric Springer Group creative director/Art director: Michael Kadin ...more

An interactive advert with an accompanying audio recognition App for the iPhone is to start airing tonight on Channel 4 and ITV. The advert allows viewers who have downloaded the ‘Honda Jazz – This Unpredictable Life’ iPhone App to 'catch' the characters from the advert using audio recognition and motion detection. See the App in action It's great ...more

A very interesting video on the importance of sound in story telling and it's use in Disney theme parks. Obviously creating music and mixing it for a theme parks poses some unique problems and Walt Disney Imagineering make use of some equally unique solutions. For more insightful videos from the SoundWorks Collection visit: http://soundworkscollection.com/ more

The music in film trailers has a huge effect on the public's opinion of a film before it is released. Like film music in general it can set the mood of the visuals, creating tension, a feeling of romance, confusion, playfulness or even fear. The difference with trailer music is that much of the public will decide ...more

Following on from the post last week on advert music, a current advert well worth looking out for is the new Ford Grand C-Max spot. With music created by electronic artist Si Begg the advert really stands out for it's innovative concept and well matched audio. The team behind the advert also put together a 'making ...more